Hello, I’m Fernanda!

I’m Ecuadorian and moved to the U.S. five years ago. When I first got here, I went through a period of uncertainty where I felt lost and had no clear professional direction. But one thing I was sure about was that I wanted to leave the corporate world behind, though I had no idea what I was going to do next.

It was a pivotal moment in my life. I was filled with fear and insecurities, but I had to rebuild myself, tap into that inner strength we all have, and shift my mindset to believe in myself. More than anything, I longed for FREEDOM.

I started exploring ways to venture into entrepreneurship and build something for myself. During the pandemic, with fear and no experience, I began a digital beauty business from scratch by partnering with the #1 haircare brand in the world.

It’s been a journey of constant learning. I had to train myself and learn about not just hair (I spent 4 years researching to help my clients and am currently studying to become a trichologist), but also about tools to grow my business, such as digital marketing and social media.

Social media played a crucial role in my growth, revealing its potential to generate income and expand my business. Seizing this opportunity, I started a second venture in digital marketing.

Digital marketing opened up a world of opportunities. Not only did I learn to use advanced tools to automate and optimize my beauty business, but I also discovered new skills like creating and selling digital products.

Now, I have multiple sources of passive income thanks to the digital world and social media.

This process has been incredible, and it led me to decide to share my knowledge with you so you can take your life to the next level! My mission is to empower everyone who wants a better life and thinks it’s not possible.

Hope you feel inspired and live the life of your dreams! Don’t settle, do that thing that you really want to do, take the risk, life is short!